In September 2021, The North Face launched their flagship premium alpine climbing clothing range, the Advanced Mountain Kit. Hosting 30 journalists and 20 retailers in Chamonix, France, I devised and delivered the ultimate 3 day climbing experience to test and showcase the products.
Bringing in 15 guides, we took the guests up to 3,600m where we climbed in the high mountains, listened to the athletes share their stories, and had the opportunity to talk with the product development team to hear about what goes into building cutting edge clothing.
