In the lead up to the UTMB ’22, The North Face commissioned a 4 Speaker Series episodes to be filmed and live streamed on their YouTube channel. Recording a live version in the morning, the episodes were filmed, cut and shared within a day to provide parallel distribution for the in-person event in their Chamonix Store.
A challenge, to say the least, but bringing together a strong team of cameramen and editors, the episodes reached a wide trail running audience both live and over the life time of the videos online.