Since 2016 I have been supporting and managing The North Face’s presence in Chamonix for the Ultra Trail du Mont Blanc, the world’s biggest trail running event. From footwear tests with the athletes to speaking events and film nights, we provide and authentic and fully branded experience to the trail running community.
Each year, as the event grows, so does The North Face’s presence with 2022 being the biggest event yet with a Pop Up Cafe, branded salon space, fleet of branded jeeps, and events engaging hundreds of runners.
